To make the rib rub, In a small bowl, combine sugar, salt, paprika, ground red pepper, ground cumin, and celery seed. Reserve 2 Tablespoons, then put remaining rib rub into an airtight container for future use.
Place ground beef in a medium bowl. Add 2 Tablespoons of rib rub and work through the meat with your hands, incorporating the rub.
Once the ground beef and rub are well combined, form into patties (4-6 depending on the size you want your burgers).
Grill over medium heat until desired doneness. Serve on buns plain or with condiments, such as cheese, barbecue sauce, steak sauce, lettuce, pickles, mayo, etc.