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Pumpkin Magic Brownie Bars with Pumpkin Magic Frosting

I’m honored to be a part of the 2013 Kraft Tastemaker Community, where I am teaming up with Kraft Foods to bring you family friendly recipes using common ingredients found in your pantry!

Pumpkin Magic Bars with Pumpkin Magic Frosting

I can’t hold myself back… it’s well into September now, which I think is quite the safe time to go full throttle pumpkin. Goodbye white pants and shoes, hello pumpkin!

I love summer, there’s no doubt about that, but I love fall just as much. Our family always takes a trip out to the apple orchard and pumpkin patch for a full day of fall activities. It is one of my most favorite days each year! Plus, as a photographer, I can’t help but love the photo opportunities at the pumpkin patch. The light is always the most wonderful, golden hue and the natural props all around are just too hard to pass up. By the time the sun sets, my kids are pictured out but my heart is always full and happy!

Pumpkin Magic Bars 2

So let’s talk pumpkin treats, shall we? There are so many great pumpkin recipes out there… it is such a versatile ingredient with so many uses! I decided to take one of my favorite foods (brownies) and add two secret ingredients to them. Pumpkin puree and JELL-O Pumpkin Spice Flavor Instant Pudding. Once I made the brownies I topped them with a rich and creamy Cool Whip Whipped Topping frosting!

Why am I calling these “magic” bars? Well I’ve talked before about how JELL-O Instant Pudding is my secret ingredient in so many recipes (sweet bread dough, oatmeal, milkshakes, cookies, etc). When added to these brownies and the frosting, the result is nothing short of magical!  Plus, if you want to add a different flavor dimension other than pumpkin spice (I gasp at the thought) it’s so versatile! Just swap out flavors of JELL-O instant pudding and you have a completely different tasting dessert!

If you are ready to say hello to fall, like I am, you’ll find this recipe to be the perfect thing to get you in the pumpkin mood. Enjoy!

Pumpkin Magic Brownie Bars with Pumpkin Magic Frosting

Prep Time: 10 minutes

Cook Time: 26 minutes

Total Time: 36 minutes

Yield: 20 bars

Pumpkin Magic Brownie Bars with Pumpkin Magic Frosting

Pumpkin Spice Flavored Instant Pudding and pumpkin puree give your favorite brownies a boost of flavor that's nothing short of magic.


    For the brownies:
  • 1 pkg. (19 to 21 oz.) brownie mix (13x9-inch pan size)
  • 1/4 cup water
  • 2 eggs
  • 1 cup pumpkin puree
  • 1 pkg. (3.4 oz) JELL-O Pumpkin Spice Flavor Instant Pudding
  • For the Frosting:
  • 1 tub (8 oz) COOL WHIP Whipped Topping, thawed
  • 1 pkg. (3.4 oz) JELL-O Pumpkin Spice Flavor Instant Pudding
  • 1 cup powdered sugar


  1. Preheat oven to 350° F. Grease or spray a 9x13" pan.
  2. In a medium bowl, combine brownie mix, water, eggs, pumpkin puree and JELL-O Instant pudding. Stir until well blended. Spread into prepared pan.
  3. Bake for 24-26 minutes, or until toothpick inserted into the middle comes out clean. Let cool completely before frosting.
  4. For the frosting, whisk together instant pudding and powdered sugar. Gently fold into COOL WHIP whipped topping. Once blended, spread evenly over the top of the brownies. Enjoy!
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Disclosure: This post is brought to you by KraftFoods. I am honored to be a compensated contributor to their Kraft Tastemaker community. All opinions expressed are my own. 

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  1. I saw these on twitter this morning and had to come hunt the recipe!! Hello fall!!

  2. Well, Hellooooooooo Fall! This sounds magical, indeed. I never tire of brownies, and these are perfect for the season.

  3. The pudding is back? YES! These are simply fantastic! The fudginess factor is making me drool.

  4. Jell-O in brownies… I’ve never heard of such a thing but I love it! Bring on the pumpkin season, starting with these!

  5. Wow, a recipe that has the word magic in it twice? Sign me up! Especially since it has to do with pumpkin, and brownies! Yummm

  6. Woah! This looks amazing! I looove pumpkin being in EVERYTHING these days :)

  7. Why these do sound magical! Great for a fall get together. Thanks:)

  8. I am so ready for all things pumpkin. These Magic Brownie Bars look like a great place to start especially because I am kind of a sucker for Cool Whip!

  9. Hold up, there is pumpkin spice flavored JELLO?! My life is complete.

  10. Wow, when you say magic, you really mean MAGIC. These look so good!

  11. Kristin they look so rich, dense, and just so satisfying! Pinned. Mmmmmm cannot go wrong with pumpkin + chocolate!

  12. Could these be any more gorgeous? Love them!

  13. OMG – I must try these. They look amazing!

  14. You know how much I love all things pumpkin… Definitely going to have to give these a try!

  15. UM.. wow these look really really good! I just love pumpkin and chocolate together.

  16. These look amazing! That frosting is killing me – I need it right now :)!


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