Why You Shouldn’t Schedule Your Blog Post Tweets


Something to ponder over your morning coffee...

Picture the scene… it is late in the night on May 1st, 2011. You and a group of friends are sitting around, watching groundbreaking news unfold. Osama Bin Laden has been killed. It is a historic moment, most likely not to be forgotten during your lifetime.

Deep in conversation, you are all expressing your gratitude for our US Soldiers. Some are expressing concerns over the safety of our troops and the retaliation that is certain to come from Bin Laden’s death. Additionally, many are aghast at the celebrations taking place in the streets, remembering back to 9/11 when “they” were celebrating in the face of our tragedy. The conversations are deep, meaningful, thought provoking. Then, all of a sudden, one of the friends present says “Hey… look at these cookies I made for Mother’s Day. Pretty awesome aren’t they?”

Everyone looks at the person like they are insane. Did they just talk about Mother’s Day cookies in a time like this? Do they not know what just happened?

This is basically the scene last night. Twitter and Facebook were a buzz with the news of Osama Bin Laden’s death. Among the news, tweets that were previously scheduled (or at least I hope they were pre-scheduled tweets) were interrupting this historic moment in awkward abundance. Scheduled tweets, my friends, were seen as irreverent and completely out of place and frankly, a bit ridiculous. As Stefania tweeted “Beyond strange, it’s a social media fail.”

I know this type of event doesn’t happen everyday… it is a brief moment in history, but consider the moments your scheduled tweets might be interrupting and decide for yourself if it is truly worth that extra few seconds you gain by scheduling your blog post tweets.

Just something to think about… do you want to be talking about your latest unrelated blog post when groundbreaking history is made?

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  1. says

    I had a lot of thoughts about the news of Bin Laden’s death but didn’t post those thoughts on Twitter or on Facebook. I wanted to engage in the historic moment and connect with everyone else who decided to put their thoughts out there, but I just couldn’t. So rather than fumble it, I kept quiet.

    But then I wondered how long I was supposed to be quiet…. You know that I’m pretty engaged when it comes to social media. It almost felt like I had to say something about the situation (something I wasn’t comfortable doing) before I could say anything else (something I’m comfortable doing).

    With that said, you’re right. Being efficient is good, but being aware of events outside of your own blogging world is better.

  2. says

    I guess I see why it seemed insensitive and I appreciate the point of view, but I have to agree with Samantha – the media can be super repetitive and can be overwhelming.

    In addition, as a blogger, sometimes I block out the “world” and try to press in and get a bunch of posts done/scheduled while I have a few minutes of quiet (I have 6 kids and we homeschool, so it’s not often during the day). So, if I had had posts already scheduled and/or had the TV off last night and was just writing and scheduling, my posts would have auto-posted to my Facebook page and Twitter and I wouldn’t have been deliberately trying to be disrespectful.

    And personally, I don’t necessarily think the auto-posting is a bad thing. I have tried to become more personal and get to know people on Twitter and have had very *little* success. Awhile back I decided to just have my posts auto-feed so that my followers would know when I updated and added a new deal, but it’s one less time-sucker for me. I do interact often and have had more success on Facebook, but I still choose to auto-feed my posts to save myself some time (again… 6 homeschooled kids, a baking business, AND a blog – I have to streamline when I can).

    Sorry, I didn’t mean to be so long-winded… I just thought I’d share my point of view.

  3. says

    Thanks for such an honest post. I do not schedule my tweets for many reasons. I would never want to appear robotic & have my devices control my voice. Especially at inappropriate times. Mindful & very well articulated post my friend. xo

  4. says

    i dunnoh … i think folks realize that some tweets are possibly scheduled. i haven’t found anyone who demands the same level of personal adherence to social decorum in electronic communications as in face to face. sort of like … not capitalizing, ya know? in a quick comment, no harm, no foul. but in an actual blog post, not quite as acceptable.

    then again … i know folks who won’t read a foodie blog if the host fails to use the correct degree symbol, eg 350° F. also got into a long discussion about why “preheat” is incorrect, since you’re just heating your oven. (Preheating, he says, would be the stuff you do before you heat it, like put the racks in the right place.)

    one thing i’ve learned living overseas for half my life: no two people, not even twins who have spent every second together, have the same idea of what’s “right” and what’s not.


  5. says

    Nice, you do have a valid point, i guess for some people its all about saving time and being efficient. Having to post only once and having the post spread across all your advertising mediums is nice and too tempting, but I can definitely see your point.

  6. says

    I couldn’t agree more. I noticed that very thing and am glad you posted about. What’s more is that those pre-set tweets seem so mechanical. I appreciate the tweets coming from a person, not a computer.

  7. says

    Eh, I heard about it. Thought about it, then moved on. I don’t like to dwell on the news, so I got kind of tired of all the tweets about him, very quickly. I was probably on, posting non-Osama tweets at that time. Life goes on…

  8. says

    very smart. i just “unscheduled” mine today. as a new blogger, sometimes the common sense stuff is overlooked in the massive information overload of getting everything set up. thanks for the perspective!

  9. says

    Thank you for spreading this word. I find scheduled tweets to be very annoying. I find them most annoying when people use a chat hashtag to reach their “target” audience during a chat. Fine, use it all week…have at it. But when your scheduled tweets are going out during the middle of a chat (interrupting the audience you are trying to attract) it’s the equivalent of constantly sticking your head in the door during a board meeting with irrelevant factoids.

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